![]() So, the first step in your 2020 travel marketing journey is to take a step back, park your ego back in 2019 and answer why you exist for your customer, not for you. We don’t consider what they want and why what we have, what it’s for, in fact revolves around them. We spend an inordinate lack of time and marketing budget on finding out what’s important to our target customer. We spend a great deal of time and marketing budget on telling our target customers about what we do, what we can offer, why we’re so super cool. More often than not, however, in travel marketing our response to “what it’s for” is company-centric, not customer-centric. Why do you exist? And more importantly, why is it important to your customer? Marketing Guru Seth Godin speaks about “ what’s it’s for and how will we know if it worked?” We’ll deal with the “whether it worked later”. So, if like me you’re in need of a shiny new year, here are my top-notch travel marketing tips for 2020 to get you in shape as we begin another journey around the sun ( sans champers). I can hear the collective groan from the Big Ambitions staff now. John Lee and Austin’s 30-minute odd chat literally lit a fire in my distended Christmas belly and made me rethink how I was going to approach 2020 from a travel marketing perspective. Now, Austin’s lessons had very little to do with travel marketing per se, but they did make me think about how we market, not only Big Ambitions but any travel business. How I managed to drag myself away to get any work done, is beyond me, but I did. That is until I stumbled upon Fire Nation by John Lee Dumas and a particular podcast interviewing Austin Netzley, author, investor, and the Founder of 2X. Perhaps I would have benefited from reading Jenna Berndt’s blogpost on good time management. So, I did what any good procrastinator would do and spent a couple of hours washing the dishes, rearranging my desk and surfing through podcasts. At a certain point, I confess, I couldn’t see the Kreepy Krauly for the murky pool water. When the rest of you were sipping champers at the pool in the southern hemisphere sunshine, I was wading knee-deep in keywords, marketing strategies and content pillars. Travel Marketing Tips for 2020Īs we set out well-intentioned on our New Years’ Resolution journey this 2020, it’s worth adding a marketing overhaul to the mix for your travel business as I have this past week. With tourism a key contributor to Singapore’s economy, it’s also notable that this year-on-year growth in visitor arrivals is accompanied by the highest overall tourist expenditure in Asia.If your start to the new decade is as bloated as your post-Festive Season stomach, consider these top-notch travel marketing tips for 2020 that will put new energy into your travel marketing efforts. “Singapore’s diverse world-class offerings for travellers – from tourist attractions to medical services and an efficient and well-connected transport system – have all played a part in elevating the city-state to its place as one of the top five global destinations. The number of visitors forecast to visit Singapore in 2017 US$15.69 BILLION (S$21.36 BILLION) (RELATED: Slow travel is trending – here are 3 leisurely holidays to embark on.) LATIN AMERICA Lima EUROPE Bucharest ASIA-PACIFIC Osaka NORTH AMERICA Miami MIDDLE-EAST/AFRICA Abu Dhabi FASTEST-GROWING CITY IN EACH REGION (2009-2016)
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